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Sustainable Tours


It is our MISSION is to share the charm of China with people in a sustainable way and to help people from different places understand, respect and learn from each other through travel.

Through our tours, we aim to make a contribution to the protection of the environment and culture, and to bring comprehensive benefits to both local people and the travelers.

Our tours offer chances for customers to have more connections and communications with the local people and this helps the understanding of each other and enables our travelers to cherish or even help with the local environment and community.

We include main services for you which give you security, good choice and easy access:

We offer nice excursions and guides to help you explore and understand the local place and people when needed;

We use much local public transportation in our excursions and also offer hiking and biking excursions;

We choose small characteristic accommodations and restaurants that have an authentic feel and bring benefits to the locals;

We book domestic transportations, preferably trains whenever suitable.

On the other hand, you have free time to explore the place on your own in each place:

Take public bus or subway to reach wherever you want and stay there as long as you want;

Have a food adventure in a local restaurant by pointing and gesturing;

Buy fun gifts in the small shops along the street;

Make friends in the bars or anywhere.

We promote more unknown areas to our clients so that they get to know more of China and it helps develop the travel industry of these areas. This also helps alleviate the overtourism problem in the most popular places.

Our skilled and certified tour leaders, local representatives and guides inform clients on relevant sustainability matters in the destination (e.g. protection of flora, fauna, and cultural heritage, resource use), social norms and values (e.g. tips, dressing code and photography).

We ensure that customer privacy is not compromised.

We comply with the laws and rules in every respect strictly.

There is no child and compulsory labor, no sexual exploitation of children or adults.

We don’t use accommodations that jeopardize the provision or integrity of basic services such as food, water, energy, healthcare or soil to the neighbouring communities.

We offer no excursions that harm humans, animals, plants, natural resources (e.g. water/energy), or which are socially/culturally unacceptable.

Excursions and attractions in which captive wildlife is held are not offered, except for properly regulated activities in compliance with local, national and international law.

Wildlife species are not harvested, consumed, displayed, sold, or traded, except as part of a regulated activity that ensures that their utilisation is sustainable and in compliance with local, national and international law.

Excursions which include interactions with wildlife comply with relevant (e.g. Travelife) codes of conduct. Taking into account cumulative impacts, they do not lead to any adverse effects on the viability and behavior of populations in the wild. Any disturbance of natural ecosystems is minimized, rehabilitated, and there is a compensatory contribution to conservation management.

We do not promote souvenirs which contain threatened flora and fauna species as indicated in the CITES treaty and the IUCN Red List; historic and archaeological artifacts (except as permitted by law).

Let’s make travel sustainable together.


E-mail: sales@charmission.cn

Head office: 18 Xizhimenwai Street, Beijing, China 100044

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Henan Branch: 63 Zijingshan Road, Zhengzhou, Henan, China 450004