This report reviews Charmission’s two-year sustainable operation practices, covering sustainability management, internal management, tourism for positive impact, carbon reduction, alongside our focus on customer satisfaction and future sustainability objectives.

Sustainability Management

Following a pause in our Travelife partnership due to the COVID-19 pandemic, we have re-engaged with Travelife and are working to attain Travelife Partner status.

To share China’s green tourism progress with global clients, we have launched a dedicated webpage showcasing China as a sustainable destination, accessible at https://charmission.cn/explorechina/sustainable.html.

Internal Management

We conduct clause-by-clause reviews to ensure full compliance with Travelife requirements. We are particularly proud that our performance exceeds the stipulated criteria in relation to social policies and human rights. E.g.:

Our staff enjoys more paid vacation days than those mandated by Chinese labor laws.

In addition to the paid vacations, we also organize one or two company-paid trips each year, totaling 9-14 days. People have the opportunity to explore new places and cultures with their colleagues or families and enjoy some well-deserved leisure time. We’ve covered most of China’s provinces in the recent two years.

We offer a flexible working schedule. 

We allocate a per-staff allowance to facilitate monthly team meals and fun events, either within a single department or collaboratively with another department. This initiative aims to strengthen bonds among teammates and foster a positive work culture.

We offer a dedicated fund and a complimentary day off for the team to engage in seasonal activities or short trips. 

Our staff salaries are significantly above the local average, and they receive pay increases every year.

We have recruited 8 people since 2025, 6 of whom are new college graduates.

Tourism For Positive Impact

We participated in the 2026 Work Safety Training for Principal Persons-in-Charge of Key National Cultural and Tourism Enterprises organized by the Ministry of Culture and Tourism. We have shared the key takeaways from this training with our partners across all regions to jointly consolidate the safety barrier for tourist travel.

We encourage train journeys in preference to flights, except for long-haul trips. More than 92% of our bookings don’t include flights.

We continue to source small-scale local hotels featuring distinctive regional characteristics, such as Hutong hotels in Beijing.

We promote Intangible Cultural Heritage by providing handicraft experiences such as kite making and porcelain engraving.

We offer tour packages featuring overnight stays in small villages, and we employ local villagers to work as tour guides, such as hiking trip in Ping’an Village, Guangxi.

We provide regular, up-to-date training for our tour guides.

We offer a wide range of itineraries covering lesser-known destinations, enabling more even distribution of tourism revenue. This supports local livelihoods across a broader geographic scope while alleviating visitor pressure on overcrowded scenic sites.

These tours include Sichuan In-Depth, Yunnan In-Depth, Xizang(Tibet) In-Depth, and Silk Road In-Depth itineraries.

We have developed extended itineraries ranging from 20 days to over 30 days to enable our clients to embrace slow travel.

Carbon Reduction

We donated 42,000 yuan to the "Korean Pine Forest Protection Initiative" launched by the China Green Foundation. The donation is earmarked for the ecological restoration of Korean pine forests and the development of sustainable forestry economy in the eastern Liaoning mountainous area.

Customer Satisfaction

We are committed to creating unforgettable experiences for our customers.We have received a great deal of positive feedback from our customers, fostering partnerships that last for decades. And here is how we do it.

We anticipate needs and solve problems before the guest asks. This includes proactive check-ins, managing expectations during disruptions, and offering small, thoughtful gestures. These moments are what guests remember and share. Communication apps such as WeChat makes it possible for guests and us to stay in touch easily.

 When problems arise—which is sometimes inevitable—we resolve them on the spot as quickly and effectively as possible. In fact, our business partners rarely receive any calls from their customers while in China.

Future Sustainability Objectives

Complete the Travelife action plan.

Continue to strengthen the above practices.